The midsize truck market has exploded in recent years, and Ram has been watching from the sidelines. But that’s about to change.
Reports and industry speculation point to the possible return of the Ram Dakota, a nameplate that was discontinued after the 2011 model year.
But details are still scarce. Ram hasn't made an official announcement, and right now, everything we’re hearing is based on rumors, patent filings, and analyst speculation. Still, the chatter is getting harder to ignore.
In this post, we're rounding up everything we know about a potential 2028 Ram Dakota. Take it with a grain of salt, but if the rumors pan out, this could be one of the more interesting truck launches in recent memory.
Ram Dakota Comeback: A New Mid-Size Truck on the Way
For years, the Ram Dakota held its own in the midsize truck segment, offering a capable, more manageable alternative to full-size pickups. But after the 2011 model year, Ram pulled the plug on the Dakota, shifting its focus to the Ram 1500 and heavy-duty lineup. Midsize truck sales had been declining, but in the past decade, the demand for trucks like the Dakota has made a comeback.
Models like the Ford Ranger, Chevy Colorado, and Toyota Tacoma have posted strong sales numbers year after year, proving that there's a large and growing audience for trucks without a full-size footprint or a full-size price tag. Ram has been notably absent from this segment, but they’re ready to put themselves back in the narrative.
Industry reports and speculation point to the return of the Dakota nameplate, potentially arriving as a 2028 model. This wouldn't be a refresh of the old truck, but a revival with an all-new vehicle built from the ground up. It’ll be designed to compete in today's midsize segment rather than revisit what the Dakota was 15 years ago.
In terms of where it fits, the Dakota would slot below the Ram 1500 in the lineup, giving drivers a more affordable entry point into the Ram family without stepping down to a car-based unibody crossover. It would give Ram a truck for buyers who want genuine pickup capability in a smaller, more practical package.
It's worth noting that production is still likely a few years out, and Ram has not made any official announcements. But the pieces are starting to fall into place, and there’s plenty of room in the midsize segment for a new Dakota.
Expected Design, Performance, and Powertrain Options
Midsize trucks hit a practical sweet spot: real truck capability without the size and cost of a full-size pickup. Buyers in this category want something versatile enough to haul and tow, efficient enough for daily driving, and easy enough to maneuver in parking lots and city streets. The Dakota would be positioned to deliver exactly that as a more accessible alternative to the Ram 1500.
Expected Performance and Powertrain Direction
No official specs have been confirmed, but there's reasonable speculation about what could end up under the hood. A turbocharged four-cylinder engine is a likely base option, which would keep costs down and provide competitive fuel efficiency. There's also the possibility of Stellantis's Hurricane turbocharged inline-six appearing in higher trims. This engine is already used in other Stellantis vehicles and delivers strong performance and efficiency.
We expect four-wheel-drive availability, and towing and payload numbers would need to be competitive with the Ranger and Colorado. Stellantis has been investing in updated powertrains across its lineup, which may mean the Dakota will be equipped with a modern foundation rather than one based on older technology.
Interior Technology and Safety Features
Ram has a reputation for interiors that feel more like a luxury SUV than a pickup, and the Dakota would likely follow that lead. We expect a large touchscreen running the latest Uconnect infotainment system, along with standard Apple CarPlay and Android Auto. Higher trims would likely feature premium materials, giving the Dakota a more refined feel than competitors at similar price points.
On the safety side, modern driver-assistance features are expected across the lineup. Features like adaptive cruise control, lane-keeping assist, and automatic emergency braking have become mainstays in this segment. Ram would need to offer a competitive package to win over shoppers who are already well served by current midsize options.
Who the Ram Dakota Would Be Designed For
The Dakota revival wouldn't be chasing a single type of driver. Instead, it would likely target a wide range of people who've outgrown their crossovers or don't need a full-size truck. That includes outdoor enthusiasts who want off-road capability, small business owners and contractors who need a practical work truck without the bulk of a 1500, and drivers who simply want to downsize without giving up a truck bed.
Versatility ultimately drives midsize truck sales, and it's the strongest case for the Dakota's return. Someone who wants to tow a small trailer on weekends, haul supplies during the week, and still fit comfortably in a standard parking space doesn't have a Ram option available right now. The Dakota would change that.
Potential Release Timing, Pricing, and What Shoppers Should Watch For
This all sounds great, and you’re probably wondering when you can get behind the wheel of the new Ram Dakota.
Unfortunately, we don’t know yet. But as your trusted Chrysler Dodge Jeep Ram dealer near you, we’re here to keep you posted! Follow us and be sure to check back regularly for updates about the new Dakota.
In the meantime, explore our selection of new vehicles and used vehicles for sale in Sumter, SC, or visit us to see our inventory in person and take a test drive! When it’s time for maintenance, be sure to visit our Ram service center.
